How do I get a list of contacts?
- Start with your business address book. We can also add a "sign up to our newsletter form" to your website that automatically updates your list.
How can I grow my list?
- Bribery is always a good tactic! Offering genuinely useful information, a free gift, or prize helps encourage people to sign-up and forward your emails.
Can I buy email marketing lists?
- Yes, although unethical, and such lists can contain addresses of people who haven't "opted in" (given you their permission to contact them).
How many contacts do I need?
- It's a numbers game. The more contacts you have, the more people will read and respond to your messages. There is no limit to the size of your list.
How do I target my messages?
By dividing your initial list into smaller categories, you can send a more sepecific message to specific people. We can help you do this.
Can I get in to trouble for spam?
- Our software automatically appends the required legal information. Provided your list only contains opt-in contacts, you needn't worry.
How do people unsubscribe?
- Our email marketing software automatically adds an unsubscribe link to each email. When clicked, this allows removal from either one list or all lists.
How do I design my emails?
- There are a few ways. Send us a mock-up which we turn into a template, use our software to design it yourself, or have one of our designers make one.
Do I need to know HTML?
- No, you can do as much or as little as you like. Advanced users have full control, while novices benefit from our free email marketing service.
What if the images are blocked?
- Our email marketing platform allows you to choose between embedded images (attachments), or you can choose for the images to be downloaded on demand.
Can I automate my emails?
- If you have an ecommerce site, we can organise this for you. The system also allows scheduled sending so you can set a date and time for the email to send.
What CTR (click through rate) and read rate should I aim for?
-The average permission based CTR is around 7%, with a read rate of around 30% however data quality, message quality and other variables will affect this.
How can I improve my email campaign stats?
- Every case is different. Our support line is open nine hours week days, so if you need any tips or help, just give us a call - it's what we're here for!
How effective is email marketing?
- This is affected by the list quality, and the quality of your message. If you have 1000 contacts and 7% click through rate, that's 70 hits to your site, instantly.
What about blacklists?
- We closely monitor our users and vet them to avoid our systems being abused. Our servers are whitelisted and we schedule regular blacklist checks.
Why should I use ALT Tags on my images?
- Alt tags are important to show email clients such as Outlook block images unless the recipient requests to view them.
How do I write good ALT Tags?
- Your ALT tag should contain up to ten words to describe the image or the result of clicking on it.
Are there any words that trigger spam filters?
- Aside from the obvious, using dollar or pound signs, lots of capitals, even the word "FREE". We have a list of words to avoid here.
How do I write a good subject line?
- Avoid any of the above words. Make it relevant; use your name, the date, the season, current affairs and special offers to entice recipients.
Is there a best time to send business emails?
- For business customers, around midday on Tuesday, Wednesday and Thursday are statistically the best times.
Is there a best time to send domestic emails?
- For domestic customers, it's down to the individual. By categorising and scheduling your lists to preferred delivery times, you can increase your read rate.
How can I be sure the message will display properly?
- Each email client works slightly differently. You can send a test message to the popular email clients, and sign-up accounts with the main email providers.
Is there an easier way?
- There are also third-party applications and services which review your emails across the most popular email clients. Outlook is the main client for businesses.
This sounds too complicated, can you help?
- It sounds like you need our email marketing service as opposed to our email marketing software - we send the mails for you and you just see the results.
