It's a widely accepted fact that if you have a website for your business, you need to drive customers to your site through your marketing, but one of the most commonly overlooked parts of any marketing campaign is making sure that the usability of your site is optimised correctly. Why is it important you ask? Well, a great marketing campaign to an average website will expect a conversion rate (how many visitors perform the end action e.g purchase or book) of 2-3%, whereas a site that has had the usability optimised and tested could expect to see [ ... ]
Speak to anyone in today’s society and they will probably be able to list three forms of social media without even thinking about it.
Facebook, Twitter and Pinterest are a few names that are commonplace in a world dominated by status updates, hashtags, selfies and the famous @ symbol.
Most businesses rely heavily on social media; in theory the more (relevant, interesting and engaging) content that is posted, the more likely that a follower will be converted into a customer. Many businesses will advise that social media is an absolute necessity to [ ... ]
New Year, new tech?
A new year is already upon us and the world of technology continues to innovate, at a rapid speed. So, what will we be buying this year? What amazing technological advances will we be looking into for 2015? What will the fate be of Google Glass, which has been hitting the headlines again recently?
’New Year, new me’ – sound familiar? One of the main trends, which seems to be repeated every year, is the invasion of technology into the highly competitive world of health and fitness. At the recent CES (Consumer Electronics Show), [ ... ]
With an ever growing popularity, it seems that smart phones and other mobile devices are taking over the world, one smart watch at a time. With everybody searching the big wide web on the go, now has never been a better time to optimise your website for mobile devices. Why? Because there’s nothing more frustrating than checking a website, while you’re using the free wifi on the bus (what a novelty!), and not being able to read its content properly as it hasn’t been configured for your phone or tablet. Having to try to zoom out, or scroll across is [ ... ]
It’s a busy time for email campaigns, from Black Friday deals to last minute offers; there is a plethora of companies trying to capture our attention in order for us to part with our hard earned cash. It’s not always easy to identify some of the legitimate emails from the fraudsters.
How to spot fake emails.
Phishing fraudsters try to obtain your personal information by sending out emails that may look genuine enough, however it’s not unusual for them to ask for confidential details or for bank account numbers….some points to look out for [ ... ]
In 2009, when the rumour mill started about a new small Range Rover, various spy shots and concepts started to appear in the motoring press. The first designs looked cool on paper and featured enough new features to keep the world eagerly waiting.
The concepts from Land Rover were very honest… and the car we saw on paper did appear in the flesh, exactly as promised. A mid-size 4x4 with great proportions, stylish lines and personality which was an exact fit for 2011 onwards. The press loved the end result, the car delivered and Land Rover [ ... ]
So the old quid coin gets a makeover and the three penny bit grows up - great news from the Royal Mint. Somewhere, a bunch of criminals are £45 million better off since it was discovered you could fake the old pound coin quite easily, check your cash over this coming week and you’ll probably find a dodgy one with poor definition somewhere. Yes, there’s a lot of them about.
The three penny bit, more correctly pronounced thrupny-bit, was a classic of design. When released there was nothing like it. Twelve sides and the portcullis imagery [ ... ]