PPC, Tread carefully - Marks and Spencer sued by Interflora over use of their trademark in Google Ad campaigns

Interflora sues M&S over allegations that they paid Google to promote their own flowers when users searched for the Interflora website.

Google Adwords has very strict dectection systems to prevent misuse of other brand's trademarks, yet in this instance, according to the BBC website: "M&S paid Google to promote its own flower business in search results any time a user looks up Interflora's name."

We often find the adwords trademark detection system works a little too well, and inhibits even the most legitimate Pay Per Click campaigns, by restricting certain keywords, so the above news does come as a surprise!

Read the full story on the BBC's website here: http://www.bbc.co.uk/news/business-11531677

For help and advice on optimising your own Google adwords campaign, find out more in our Google Adwords Pay Per Click section.