Today we have submitted our first print based advert to the press. We were given a lucky opportunity to have some front page space for this Saturday s publication (29/01/11) of The Gloucestershire Echo. Although we deal primarily online marketing techniques and SEO, it is still a good idea to utilise older and proven methods.
Press marketing can be a very effective method of appealing to a wider market or approaching demographics which you would not normally consider approaching. We have good links with the press media and we can help our clients to penetrate new markets by using the press as a marketing tool.
One idea I always go with is synchronise old and new methods. I am writing a blog about an advert we produced to be printed in a newspaper. The newspaper will last a day or two……the blog will last forever and probably be viewed regularly for months to come.
Marketing is a funny old game, but we have tonnes of experience here and we are always happy to help if you need to know more.
If you have any questions about this article or anything else creative, please email me at andy.bell@16i.co.uk.