July 09, 2018 –

Can I get an app that integrates with my website?

Alex Clough

Managing Director

Most companies have embraced the move towards digital platforms to promote their brand and sell their services, but many have found themselves at a crossroads.

Do they really need an app if they already have a fully functional mobile website?

Well, the answer isn’t as clear cut as a simple yes or no, as there are many factors a business must consider before making the crucial decision on whether to integrate the two platforms to work cohesively in conjunction with one another.

But it’s important to remember that remaining connected is a necessity from a business point of view, no matter how many platforms they operate on. Technology is continually being developed to become more invasive and integrated to keep people, places, and products connected at any time and from anywhere.

So, with the potential for connectivity more critical than ever, is integrating your platforms the next step forward and will it improve the overall customer experience?

Below, we’ve listed some of the key advantages of providing customers with both a website and app:

Audience Engagement

Although a mobile website has an extremely wide audience reach, apps can be customised to offer personalised content to users depending on their preferences, searches and location.

View discovery services

So, imagine your mobile website is a gateway to your app. It’s an effective way of funnelling customers to a platform where they can enjoy a tailored experience unique to them, which will ultimately increase conversion rate and user retention.

Your mobile website is a gateway to your app

Accessibility

No matter how engaging or rewarding a mobile website is, if the user finds themselves in a location where they can’t access the internet, the site becomes dormant.

Therefore, it will pay dividends to integrate the two platforms to ensure users will always have some form of access, especially for when they are on the go.

Efficiency

As mentioned in ‘Does having a mobile app help grow businesses?’, the efficiency of instant access makes apps a preferred choice for many. Being a click away is a lot more convenient than waiting for a slow loading website. In fact, the framework that supports mobile apps is more responsive and faster than websites based on JavaScript codes.

With this in mind, having an app as an extra platform can be very beneficial. They help customers complete tasks quickly, and just mere seconds can be the difference between whether a product is sold or not.