April 02, 2024 –

Spektrix: a beginner's guide

Author: Emma Yemm
Emma Yemm
Senior Digital Account Manager
Photo by:
Spektrix - the successful and ever-growing arts management platform.

Utilised by a global user-base, Spektrix has become the market leader in back office and digital marketing systems, primarily within the arts industry. With users reporting increased revenue and higher ticket sales, this blog explores what it is, who uses it and most importantly, how it could benefit your business.

What is it?

Spektrix is an ever-growing management platform which supports companies through effective ticketing, marketing, and fundraising. It helps businesses to promote and manage events and corresponding ticket sales, whilst providing data tracking of user activity which can be logged and interpreted. 

Who uses it?

Spektrix is primarily designed for companies within the arts and events sector (such as theatres, cinemas, art centres, music venues and event spaces), however it does cater to a wide range of cultural institutions and venues, so can be utilised by any company where customers need to book and choose seats online.

What are the main benefits?

Key features and benefits of using Spektrix include: 

  • Ticket and box office management: easy-to-use interface for managing ticket sales and reservations, including ticket purchases, seat selection and discounts
  • Integration: fully customisable web interface for seamless integration with bespoke sites (without losing the original look/feel); as well as a variety of platforms, including CMS, accounting software and marketing tools 
  • CRM: dedicated CRM tool for the management of company data, primarily relating to newsletter sign-ups,  ticket holders, members, and stakeholders
  • Marketing and promotion: ability to increase tickets sales through the creation and management of promotional campaigns including email marketing, social media integration and automated communications
  • Reporting and analysis: detailed reporting and seamless integration with Google Analytics 4 (GA4), allowing businesses to fully track users’ interactions with the site, from source, through to page clicks and conversion
  • Time management: option to assign projects and tasks to team members, and log any tracked time in the system
  • Hosting: cloud-based system, providing organisations with the most up-to-date version of the software, without the need to manage or host it.

Passionate about working with the most effective and ethical partners, 16i have seamlessly integrated with Spektrix on numerous projects, helping to provide the optimum user experience, premium service and booking security to a variety of customers.

Interested in hearing more? Get in touch with the 16i team.