January 14, 2019 –

The benefits of using one design concept

Author: Leah Benzie
Leah Benzie
Digital Account Manager
Photo by: UX Store
Choice is defined as the act of choosing between two or more possibilities.

Often, too much choice can be overwhelming, so although we will usually endeavour to provide you with multiple design options, this isn’t always the best practice.

When designing a website, most designers will use the ‘Rule of Three’ process, whereby they will produce 3 different design concepts for clients to review and choose their favourite. This has its limitations in that sometimes the client will not choose the option that is best for their business, and their goals. By implementing a process where only one design concept is created (with different variables included), the designer will be in a better position to guide you and advise on how to create the best user experience without complicating the situation with multiple, sometimes unnecessary, designs.

Often with design, quality is better than quantity. By producing one design concept, the designer can focus their attention solely on producing a design that makes sense aesthetically, but more importantly works functionally, and helps you to achieve your goals.

Throughout the design process, we will work closely with you in order to make sure that the design brief clearly explains the business goals and needs, as well as to establish any design elements that are integral to the final product. Although you’ll be provided with one design, alternative colour treatments can be suggested in order to change the look and feel of the layout, without negatively impacting the user experience. Once all these aspects have been decided, the designer will take this information and will begin to create a finessed concept for review.

There are of course some exceptions with the ‘Rule of Three’. For example, if you are hiring a designer to produce some new branding for you, they will more than likely provide you with multiple options in order to allow you to get a sense of what feels right for your brand. Website design is not as subjective, as user experience needs to be considered. As one of the most important aspects of a website, the user journey needs to be mapped out in the design process, ready for build.

Essentially, we will always aim to provide you with a solution which we are confident will help you to achieve your objectives.

If you would like to find out more about our processes, or any of our services, please feel free to contact us, and one of the team will be happy to help.