Dalcour Maclaren

Building a new identity and digital presence for Dalcour Maclaren

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Dalcour Maclaren

Acting exclusively for the utility and infrastructure sector, Dalcour Maclaren use a range of specialist skills and experience to support clients at each stage of their projects.

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The challenge

After a successful pitch to the board, 16i were selected as the chosen agency to refresh the Dalcour Maclaren brand and to bring their digital offerings up to date.

Approach

Following a detailed brand workshop and consultation, a new set of brand guidelines were created in order to support the Dalcour Maclaren team with the roll out of their updated identity. The website design is clean and modern with new copy and fresh photography, showcasing their projects.

“16i were a great help with an open minded and innovative approach. It was important to us that we found likeminded people who shared our vision and understood what we were about, and the team at 16 interactive fitted the bill. They supported us in our brand development and helped us realise the importance of a consistent and unified approach, the brand guidelines they created have been a massive help in achieving this. Our expectations for the brand refresh, logo development and new website were fulfilled and we would happily recommend the 16 interactive team.”

Matthew Ducker, Associate DirectorDalcour Maclaren

Key features/customisations

The addition of a dedicated careers microsite allows Dalcour Maclaren to push recruitment for their ever-growing business, while the website is fully responsive and search engine optimised.