16 were approached to tender for the design and development of new websites for two of MF Freeman’s divisions; Retirement Living and Freeman Homes.
Following a successful pitch process; we commenced with detailed wireframes, mapping out the user journey and planning all the assets required. A key requirement was an interactive map, displaying the various plots matched against the house type with indicators of the property status. It was important to identify the target markets and user personas so the website design was sensitive to each of their requirements.
The developments also required vanity URLs such that easy access from on-location signage could immediately direct interested parties to the chosen development landing page within the main website. This provided an ideal opportunity to track via Google Analytics to monitor traffic sources and relevancy of site visitors.
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