Different Snow (Website)

Helping to generate travel enquiries

Different Snow (Website)

Born out of a long-standing love for and affinity with skiing and travel, Different Snow specialise in tailor-made ski and snowboard holidays to Japan.

The Challenge

A recent change in company direction meant that Different Snow approached 16i with a requirement for a new corporate website, in order to reflect the new focus on skiing in Japan.  

The Approach

A number of design workshops were held, in order to fully explore the requirements of the corporate website design and functionality. It was felt that the majority of the existing site content was well-written and applicable to the new Japan-focus, but that this could be organised in a more concise and user friendly manner. Working closely with Different Snow 16i worked to incorporate the new branding and update the site navigation in order to help drive users to key point of conversion – the enquiry page. With the primary aim of the site being to capture enquiries, the enquiry form was also restructured and condensed in order to ensure that users could send an enquiry or get in touch in as fewer clicks as possible.

Key features / customisations

A component-led design means that different content blocks (such as accordions, feature areas and resort stat cards) can be added or removed in order to build bespoke page layouts via the CMS. Additional, advanced functionality such as a parallax map scroll and dynamic hero images were also included.