Everyman Theatre

Facilitating an increase in online sales from 25% to 75%

Everyman Theatre

One of Gloucestershire's most recognisable and loved visitor attractions, the Everyman Theatre has been serving the county and those far and wide since 1891.

The challenge
The Everyman Theatre initially approached 16i to help streamline the existing ticketing and content process, primarily to prevent show content having to be entered on multiple ticketing platforms. 16i have since continued to work as the Everyman’s digital partner, helping to improve the website, drive sales, and most recently, ensure GDPR compliance.

Following an in-depth digital review, a detailed strategy was created and implemented; with a key improvement being the integration of a seamless interface between the existing box office system and website. This allows information to be pulled from the box office and edited via the website CMS, removing any duplicate effort and significantly reducing the manual entry of show information.

A full website redesign and build has also been completed to help modernise the site whilst maintaining a simplified user journey – designed to help people of all ages and abilities to navigate, view performance details, and book tickets.

“16i has been a valuable partner for the Everyman Theatre. The work we've done with them has vastly improved our communication with past and new customers and revitalized the look and functionality of our website and other platforms.”

David Allen, Head of Sales & MarketingEveryman Theatre

What our clients say