The Sub Rooms

Helping to boost ticket sales

The Subscription Rooms

A vibrant public space, The Subscription (Sub) Rooms is a unique venue providing an innovative programme of music, dance, theatre, visual arts, spoken word, exhibitions, and workshops.

The challenge

The Sub Rooms appointed 16i to complete a redesign and build of their existing site to primarily optimise the digital processes, improve the user experience, and ultimately boost ticket sales.


Originally supported by WordPress, the site needed to be moved to a more bespoke, customisable platform; with a key challenge being to integrate with Spektrix (an automated sales and ticketing system), to avoid shows and ticket availability having to be manually updated.


A design and user journey restructure were required to streamline the navigation, enhance the homepage, and ultimately drive conversions through increased call-to-actions (CTAs).

 
Approach
Following an initial planning session, the recommendation was for the site to be built on Umbraco (the leading open-source content management system (CMS), to enhance the integration of the interface between Spektrix and the website. Refined designs and updated navigation structure were prepared to provide a feature rich CMS with additional logic, ahead of the project moving through the various front- and back-end development stages.
Features & Customisations

 

Reworked homepage

Design changes were made to the homepage to help showcase The Sub Rooms as a venue (primarily through a new dedicated hero section) and promote upcoming shows via a carousel in the ‘Coming up’ section. A new ‘So much more’ element was also integrated, alongside more prominent ‘Call to Actions (CTAs) to encourage both ticket sales, and volunteer/membership sign-ups.

Additional functionality

Options, including colour coordinated categories, video player types, flexibility around upcoming shows (with shows automatically disappearing after the event time) and ability to add additional information (such as doors opening time) were added.

Spektrix integration

A powerful and innovative cloud-based box office and marketing software, Spektrix was incorporated to enable The Sub Rooms to manage event information and ticket sales requirements. The key benefit being the ability for updated availability and show information to pull through to the site in real-time.