Introduction

16 Interactive Ltd ("16i", "we", "us", or "our") is committed to respecting and protecting your privacy. This Privacy Policy outlines how we collect, use, store, and protect your personal information when you use our website, products, and services, in accordance with UK data protection laws, including the Data Protection Act 2018 and the UK General Data Protection Regulation (GDPR).

By accessing or using our services, you agree to the terms of this Privacy Policy. If you do not agree with our practices, please do not use our services.

Who We Are

16 Interactive (16i) is a company based in the United Kingdom offering digital, interactive, and technology solutions. Our registered address is 6 Rockfield Business Park, Old Station Drive, Cheltenham, Gloucestershire, GL53 0AN and contact details are available on our website or upon request.

GDPR Compliance

As a company operating in the United Kingdom, 16 Interactive fully complies with the UK General Data Protection Regulation (GDPR). The GDPR is a regulation that safeguards the privacy and personal data of individuals within the UK and the European Economic Area (EEA). Under the GDPR, you are entitled to clear and transparent information about how your data is collected, processed, and used. We ensure:

  • Your personal data is processed lawfully, fairly, and transparently.

  • Data is collected for specified, explicit, and legitimate purposes, and not further processed in a manner incompatible with those purposes.

  • We collect and process only the data that is adequate, relevant, and limited to what is necessary in relation to the purposes for which it is processed (data minimisation).

  • Data is accurate and, where necessary, kept up to date.

  • Personal data is kept in a form which permits identification of data subjects for no longer than is necessary.

  • To send you promotional mailings or to call you about products, services, offers and other things we think might be relevant to you.

  • We implement appropriate security measures to prevent unauthorised access, loss, or damage to your data.

If you wish to exercise any of your rights under the GDPR, including the right of access, rectification, erasure, restriction, objection, and data portability, please use the contact details provided in this policy. You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) if you believe your data protection rights have been infringed.

The Information Commissioner's Office (ICO)

The Information Commissioner's Office (ICO) is the UK's independent authority that upholds information rights and enforces data protection law. We are registered with the ICO as required by UK legislation. The ICO provides guidance and deals with complaints about the way organisations handle personal data.

If you have concerns about our data handling practices, you may contact the ICO directly. More information about your rights and the role of the ICO can be found on their website: https://ico.org.uk

Contact details for the Information Commissioner’s Office:

  • Website: https://ico.org.uk

  • Telephone: 0303 123 1113

  • Post: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF

Our Registration reference is Z2429286

Personal Data We Collect

We collect various types of personal data to provide and improve our services. The data we collect depends on your interactions with us and may include:

  • Contact Information: Name, email address, telephone number, postal address, and job title.

  • Account Information: Username, password, and other registration details.

  • Transactional Data: Records of products and services you have purchased from us and payment information.

  • Communications: Information you provide when you contact us, such as customer support inquiries or survey responses.

  • Usage Data: Details of how you use our website, products, and services, including IP address, browser type, operating system, and pages viewed.

  • Cookies and Tracking Technologies: Data collected through cookies and similar technologies as explained in our Cookie Policy.

How We Collect Personal Data

We collect personal data in the following ways:

  • Directly from you when you fill in forms, register for an account, make purchases, or communicate with us.

  • Automatically through your use of our website and services (e.g., via cookies, server logs, and similar technologies).

  • From third parties such as business partners, service providers, or publicly available sources, where permitted by law.

How We Use Your Personal Data

We process your personal data for the following purposes:

  • To provide, operate, and maintain our website, products, and services.

  • To process and fulfil orders, manage your account, and respond to your enquiries.

  • To communicate with you about updates, news, offers or changes to our services.

  • To personalise your experience and improve our products and services.

  • To analyse trends and usage to enhance our website and marketing efforts.

  • To comply with legal obligations, resolve disputes, and enforce our agreements.

  • To prevent fraud and maintain the security of our systems.

Legal Basis for Processing

We process your personal data based on one or more of the following grounds:

  • Consent: Where you have given explicit consent for a particular purpose.

  • Contract: Where processing is necessary for the performance of a contract with you.

  • Legal Obligation: To comply with applicable laws and regulations.

  • Legitimate Interests: For the purposes of our legitimate business interests, provided these are not overridden by your rights and interests.

Sharing Your Personal Data

We will not sell, rent, or lease your personal data to third parties. However, we may share your data with:

  • Our service providers and partners who assist us in delivering our services (e.g., IT providers, payment processors, or communication tools).

  • Professional advisers such as lawyers, bankers, auditors, and insurers where necessary for business operations.

  • Public authorities or law enforcement agencies if required by law.

  • Other parties in connection with any actual or proposed sale, merger, acquisition, or restructuring of our business.

International Data Transfers

Your personal data may be processed or stored outside the UK, including in countries where data protection laws may differ. When we transfer your data internationally, we will ensure appropriate safeguards are in place, such as Standard Contractual Clauses or other approved mechanisms, to protect your data as required by law.

How We Protect Your Data

We implement technical and organisational measures to protect your personal data from unauthorised access, loss, destruction, or alteration. These may include:

  • Encryption of data in transit and at rest

  • Access controls and authentication procedures

  • Regular security assessments and staff training

  • Secure storage and disposal of records

Despite our efforts, no method of transmission or storage is completely secure. If you have reason to believe your interaction with us is no longer secure, please contact us immediately.

How Long We Keep Your Data

We retain your personal data only as long as necessary to fulfil the purposes for which it was collected, including compliance with legal and regulatory obligations. When we no longer require your data, we will securely delete or anonymise it.

Your Rights

As a data subject under UK data protection law and the GDPR, you have the following rights:

  • To access the personal data we hold about you

  • To request correction or updating of your personal data

  • To request erasure of your personal data where there is no good reason for us to continue processing it

  • To object to or restrict the processing of your personal data

  • To request the transfer of your personal data to you or another controller

  • To withdraw consent where we rely on consent to process your data

  • To lodge a complaint with the UK Information Commissioner’s Office (ICO) if you believe your rights have been infringed

To exercise your rights, please contact us using the details provided below.

Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience, analyse website usage, and deliver relevant advertising. For more information, please refer to our Cookie Policy.

Children’s Privacy

Our website and services are not intended for children under 16. We do not knowingly collect personal data from children. If you become aware that a child has provided us with personal data, please contact us and we will delete such data.

Links to Other Websites

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. We encourage you to review their privacy policies before providing any personal information.

Updates to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The latest version will always be posted on our website, and, where appropriate, we will notify you of significant changes.

Contact Us

If you have questions, concerns, or wish to exercise your rights, please contact us:

  • Email: privacy@16i.co.uk

  • Postal Address: 6 Rockfield Business Park, Old Station Drive, Cheltenham, Gloucestershire, GL53 0AN

We aim to respond to all requests and concerns promptly and in accordance with applicable law.

Governing Law

This Privacy Policy and any dispute or claim arising out of or in connection with it is governed by the laws of England and Wales.

Thank you for trusting 16 Interactive (16i) with your information. We are committed to protecting your privacy and handling your data with the utmost care.