Ecommerce Features

16i Ecommerce is packed full of features and benefits to help you and your customers.

Product Management

Product variations

Easily add and update products using the dedicated CMS, with all features clearly laid out in an intuitive manner including the ability to create product variations, set default options and/or add promotions and grouping.

Telephone orders

Quickly process orders over the phone on behalf of customers, including options to add them to mailing lists as if they were using the website themselves.

Order fulfilment

View the status of all orders, search for customers, mark items as despatched, group orders to print all packaging/despatch slips and send invoices with one click.

Stock control

Effectively manage stock levels and ensure there are never fulfilment issues.

Product reviews

Set and automatically send email review prompts to the user X days after purchase.


Monitor site activity using the integrated Google Analytics and Event Tracking features.

Order overview

View and interpret all orders (filterable by date range) and/or export to Excel for further analysis.

Sales & Promotions

Marketing zones

Highlight promotions and offers through advertising space on key pages, including the home page, category pages, sub-category pages or even product pages.

Product recommendations

Boost conversation rates and purchase values by automatically suggesting relevant products based on previous purchase patterns (rather than manually setting associated products).


Raise basket value through 'customers also bought XXXX/Buy the list' features.

Discount codes

Boost conversions by providing users with at a glance information on all offers and/or access discount codes.

Loyalty schemes

Reward customers based on spend, with money off vouchers - a great way to encourage users back to make additional purchases.

Abandoned cart

Increase sales (for any customer identifiable through a login or registration), by emailing the contents of their basket (or last item viewed) if they haven’t made a purchase and x days have passed.

Lifecycle emails

Encourage repeat purchases through lifecycle emails (e.g. automated follow-up email is sent when xx months have passed following purchase, suggesting similar products or add-ons).

Storefront & Cart

Auto-complete search

Speed up the search process using auto-complete search, where potential matches are found and presented based on the first few letters of the product name.


Allow customers to build their own wish lists of products to save for later and/or send to their friends.

Compare products

Enable customers to compare one product against another, including: product image, description, specification and price information for any to products from the same category.

Online chat/query capture

Encourage engagement through an assistance pop-up - automatically set to appear once a user has remained inactive on a product page and asking if help is required.


Shorten conversion times by allowing users to add items (which do not have any product variations) to the shopping basket from search result pages, without the requirement to go through to the dedicated product page.

Guest check-out

Increase sales, by presenting users with the option to checkout as a 'guest', with the ability to create an account at a later date (e.g. once the purchase is complete).

Customer account area

Allow users to review previous orders, manage passwords, delivery and account details as well as view order status and tracking information.

Join leading companies already using our ecommerce platform

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