Creative workshops are a crucial part of the design process, allowing you to step back from the day-to-day running of the business and instead dissect exactly what it is and how you want the company to be portrayed.
Our workshops help you do this.
Held at the 16i offices they typically consist of between four and six key stakeholders and provide useful insights into your audience types, brand statement, and personality; helping to ensure the project is aligned with the brand from the outset.
Whilst tailored to the individual brand, typical activities within the workshop include:
- Brand history: what is the history of the brand and how has it evolved over time?
- Current branding: perceptions of the existing brand and what it says about you
- Values exploration: defining your key values and how they should be categorised
- Brand statements: helping you to create mission, vision, and position statements
- Brand identity: refining the brand name, logo, tone of voice, colours, and imagery
- Persona exercise: exploration of your brand personality
- Competitor comparison: what are your competitors doing and how can you stand out from them?
- Brand architecture: does the brand contain multiple divisions and how are these prioritised?
- Target market: who/what is your target market?
- Audience types: who are your primary customers and what are the demographics?
- Elevator pitch: pitching exercises to help with new business activities
For more information, please take a look at our Stuart Holmes case study.