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Information architecture

Structure planning through immersive tools and techniques

Information architecture (IA) refers to the structure of a website.

This is communicated visually through a sitemap and is a vital part of the web design process; as it ensures that both the business goals and the requirements of the user are met from the outset.

Our IA work involves a number of immersive tools and techniques, allowing you to be fully involved in the process from the outset - with key considerations being, but not limited to:

For more information, please take a look at our Specialist Aviation Services Website case study.

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Research + insights Digital strategy Product strategy User journeys User experience (UX) Wireframing
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