‹ Back to services

MVP exploration

Developing products with the minimum amount of functionality required to validate or invalidate an idea

A minimum viable product (MVP) is a development technique which involves a new product or website being developed with the minimum amount of functionality required to satisfy early adopters, and thus validate or invalidate the idea - with the final, complete set of features only being developed once feedback has been received.

An MVP typically consists of three main characteristics:

One consideration however is that, as a development technique, an MVP assumes that early adopters will buy-in to the vision of the final product and thus provide the feedback required to enhance the product going forward. For this reason, technically-orientated products typically benefit the most from the MVP technique, as the intended audience (e.g. those who are technologically-minded) is most appropriate for it.

As part of the process, and when developing an MVP we would typically consider the following:

For more information, please take a look at our Happiness Lab case study.

Related services
Idea validation Digital strategy Product strategy User journeys
Other projects