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Product strategy

Everything you need to define and implement the road map of your product

Product strategy is the foundation for the entire product life cycle, helping to define the direction of the product and what you want to achieve.

A product strategy is typically comprised of 3 main parts:

Vision: overview of the existing market, target customers, positioning, competitive analysis, and the go-to-market plan

Goals: measurable aims and objectives that define the success of the project, such as:

Initiatives: key elements that need to be implemented in order to meet your objectives, including:

We can help you define your strategy and create a clear product plan that explains how customer and market forces shape the product’s direction, primarily through:

For more information, please take a look at our Happiness Lab case study.

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