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Research + insights

One of the most important factors of any project – you need to understand a problem well, in order to create the appropriate solution to solve it

Our research starts with a full exploration of your company, competitors, and existing market space, in order to ascertain the following:

In addition to the above, and in the case of MVPs, a number of online marketing channels (such as Google, Social media, forums, and news channels) would also be utilised, enabling us to gain valuable insight into customer activity. This helps us to assess the market, and track typical buying patterns and trends; ultimately ensuring the product need is fully explored, prior to the MVP being developed.

All of the above would be compiled into a takeaway insights document for you – presenting you with the key findings and a proposed plan for the project.

For more information, please take a look at our Dalcour Maclaren case study.

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Creative workshops Digital strategy Idea validation MVP exploration Branding User experience (UX)

“The team at 16i are a breath of fresh air - not only are they super-efficient, friendly and always willing to help - their knowledge on all things digital is spot on.”

Stuart Holmes Stuart Holmes Salon

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