Red flags for suspicious text messages

As part of our development work, text messages can be important for getting important and time sensitive messages to end users as we all carry a device with us and usually look at is constantly throughout the day.

So, when a new text message pings in, especially one from an unfamiliar number, it's natural to feel a mix of curiosity and concern. But before you tap that link or reply to the message, it’s vital to pause and consider: could this be a scam? Here’s one which arrived today, 24th of July 2025.

Scam text message
Text in the message says: Department for Work and Pensions (DWP): Our records indicate that you have either not submitted an application for the 2024-2025 Winter Heating Allowance, of the information previously provided was incomplete or incorrect. To ensure you receive the £300 payment, please complete your application no later than 25 July 2025. Failure to apply by the deadline will result in the loss of eligibility for this allowance. To complete your application, please visit the following link: https://gov.uk-notificationsb.cfd/uk

Red flags: How to recognise a scam text message

Before you fall into the trap, look for these classic red flags in the text message you received:

1. Unfamiliar numbers and senders

Legitimate companies rarely contact customers from random numbers. If the sender is a sequence of digits you don’t recognise, or worse, an international code, it’s best to be suspicious. Scammers often use spoofed numbers to disguise their true origins. In this case, it’s a +63 number which is the Philippines not a UK number.

2. Urgency and pressure tactics

Scam texts try to create a sense of urgency. They might claim your account will be locked, or that you’ll miss out on a reward if you don’t act immediately. This is a classic tactic to get you to act impulsively, before you have time to think critically. In this case, with today being the 24th of July 2025 it is prompting for immediate action as the deadline is effectively tomorrow.

3. Requests for personal or financial information

No reputable company will ask you to confirm your password, national insurance number, or banking details via text. If the message asks for sensitive information, it’s almost certainly a scam. With this the information requested is accessed via the link rather than prompting you to log in to your account area.

4. Links and attachments

Perhaps the most dangerous element of scam text messages is the inclusion of suspicious links. Clicking these can lead to phishing websites designed to steal your credentials or even trigger downloads of malware onto your device. If it looks suspicious or unfamiliar, don’t click. In this case, the scammers have “cleverly” formatted the domain name. They’ve use the domain uk-notifications.cfd (a .cfd suffix is a new top level domain name specially designed for the clothing and fashion design industry) and they’ve made it look more official with a “gov” subdomain at the beginning and a /uk at the end.

5. Too good to be true offers

If the message promises a prize, a windfall, or something that just seems too generous, it probably is. Scammers rely on your sense of excitement to override your scepticism. In this scenario, an easy way to get £300, who wouldn’t like that?!

6. Incorrect information or wording

The content of the message is important and with the perceived urgency the finer details may get overlooked and not questioned. In this instance, the scammers are referring to the Winter Heating Allowance, but for us here in the UK it’s a Winter Fuel Payment – and if the message was genuine from the Government they’d be calling it the right thing!

Why do people fall for scam texts?

You may wonder: if these scams are so obvious, why do people keep falling victim? The truth is that scammers are constantly refining their messages to exploit our emotions and behaviours. They use social engineering, exploiting trust, fear, and even our own habits of multitasking to catch us off guard.

The illusion of authority

Scam texts often pretend to come from major companies, banks, or government agencies. The message might use official logos or language to create an air of legitimacy. If you receive a message that appears to be from your bank, don’t reply or click any links. Instead, contact your bank through its official phone number or website. With this, just contact DWP directly if it might apply.

The consequences of falling for a scam

Responding to a scam text can have serious consequences:

  • Identity theft: Scammers may steal your personal data and use it to impersonate you.

  • Financial loss: By gaining access to your bank or credit card information, scammers can drain your accounts or rack up debts in your name.

  • Malware infections: Clicking links can install spyware or ransomware on your device, compromising your privacy and security.

  • Ongoing harassment: Once you've replied to a scam message, your number may be sold to other scammers, leading to more fraudulent communications.

What should you do If you receive a suspicious text?

If you suspect a text message is a scam, follow these steps:

1. Don’t respond or click links

Simply ignore the message. Engaging in any way confirms to scammers that your number is active, encouraging further attempts.

2. Block the sender

Most smartphones allow you to block numbers easily. Doing so won’t always stop new scam attempts, but it will prevent further messages from that specific sender.

3. Report the message

Many countries have dedicated services for reporting scam texts. In the UK, you can forward suspicious messages to 7726 (spells “SPAM” on your keypad). Reporting helps authorities track and shut down scammers.

4. Contact the real company directly

If the text claims to be from a bank or service provider, call their official customer service number to verify the claim. Never use contact information provided in the text itself.

5. Stay informed and educate others

Knowledge is your best defence. Talk with family and friends, especially those who might be less tech-savvy, about how to recognise and avoid scams.

Conclusion: Stay Vigilant

Scammers are relentless and constantly evolving, but with caution and knowledge, you can outsmart them. That suspicious text message is likely a scam because it employs urgency, requests sensitive information, or dangles unrealistic rewards—classic hallmarks of fraudulent activity. By recognising the signs and refusing to engage, you protect not only yourself but also help stem the tide of cybercrime.

Remember: when in doubt, it’s always better to delete than to reply. Your vigilance is your strongest shield against scams.

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