Spektrix: a detailed guide

Spektrix – the cloud-based platform that’s helping to streamline ticketing, digital marketing, and fundraising for arts and entertainment organisations.

With a broad and varied user base, Spektrix has established itself as a leading provider of back-office and digital marketing solutions, particularly within the arts sector; with companies reporting a subsequent, dramatic increase in ticket sales and revenue.

Following the initial ‘beginner’s guide’, this blog delves deeper into the key benefits, the integration process and how 16i can help.

What is it?

A successful and ever-growing management platform, Spektrix is the market-leader in back office and digital marketing systems. Primarily used by the arts industry it provides integrated tools for ticketing, marketing, fundraising, and customer relationship management (CRM); helping organisations to manage events, engage audiences, and increase revenue.

Who is it for?

Spektrix serves a diverse range of organisations within the cultural sector, including:

• Theatres: from large venues to smaller community theatres Spektrix is well-suited to the theatrical industry – providing the ability to manage ticket sales, marketing, and customer relationships
• Music venues: supporting a variety of concerts and live performances, the Spektrix ticketing and marketing capabilities can be used by music venues to attract audiences and ultimately boost ticket sales
• Museums and galleries: Spektrix can help exhibition and special events organisers engage with audiences and promote events
• Festivals: companies offering film screenings or running cultural and arts festivals can employ Spektrix to handle ticketing for screenings and related events
• Performing arts centres: dance companies and studios can use Spektrix to manage ticketing for performances, productions, classes, workshops, and live shows
• Non-profit arts organisations: Spektrix offers a complete solution for arts fundraising, helping companies to engage with donors and make donation requests at the right point of every booking journey
• Educational institutions: ability to manage student performances and art shows using the Spektrix ticketing system

In essence, Spektrix can be tailored for any organisation where ticketing, audience engagement, and fundraising are central to their operations.

Why use it?

With users reporting increased revenue and higher ticket sales, Spektrix is the go-to management platform, with key benefits including:

• Seamless integration: integrate with bespoke sites (maintaining the original look/feel), alongside numerous CMS, accounting, and marketing platforms
• Targeted campaigns: boost tickets sales through the creation and management of promotional campaigns
• Engaged audiences: use personalised user experiences to convert first-time customers into members and advocates
• Streamlined sales: easy-to-use interface for managing ticket sales and reservations, including ticket purchases, seat selection and discounts
• Complete CRM: dedicated tool for the management of company data such as customer/member details and newsletter sign-ups
• Empowered teams: connect colleagues and departments using the creative, data-led strategy
• Increased revenue: Spektrix users typically see an increase in ticket and donation income within one year
• Detailed reporting: fully track users’ interactions from source to site conversion using Google Analytics 4 (GA4) integration
• Time management: option to assign projects and tasks to team members, and log any tracked time in the system
• Cloud-based hosting: access to the most up-to-date version of the software, without the need to manage or host it.

How does Spektrix benefit your customers?

Leading the way in ticketing, marketing, and fundraising, Spektrix provides users with the optimum user experience through:

• Detailed event information: ability to easily filter and find events on the site
• Real time availability: view up-to-date ticket information
• Improved seat selection: fully explore and select the preferred seat location
• Easy booking: quickly add tickets to the basket ahead of checkout
• Booking security: assurance that the site and checkout process is fully secure

Custom integration - how we can help

We create exceptional, user-friendly, and fully integrated Spektrix websites for a range of clients, helping to enhance audience engagement and boost ticket sales. 

Using Umbraco as a base we build upon the pre-existing Spektrix API to provide a fully integrated, custom booking system which harnesses the visual aspects of the host site, whilst providing real time data synchronisation, targeted campaigns, and dynamic content – providing users with real-time show information, whilst reducing manual admin.

Interested in hearing more? Get in touch with the 16i team.