Our latest industry insights and updates from the studio.
For us what we do goes beyond just being able to do. We want to share our expert insights to help inform your innovation; inspiring aspirations and keeping you apprised of the latest updates from us and the digital industry.
The rise of AI and its impact on Google, SEO, and the wider web
For over two decades, Google has been the primary gateway to the internet, with websites becoming heavily reliant on performance and visibility in search results, and entire industries being formed around Search Engine Optimisation (SEO). The rapid rise of AI (particularly large language models and AI-powered search experiences) is however beginning to reshape that relationship in fundamental ways.
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2026 | Digital trends and predictions
Based on current trends and developments across the digital landscape, predictions suggests that 2026 will be shaped less by new technologies and more by how mature ones are applied— primarily driven by embedded AI, simpler digital experiences, evolving search behaviour, and rising expectations around privacy and trust. This blog explores the key areas where these shifts will be most visible.
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How AI has enhanced website performance in 2025: the complete guide
Now one of the most powerful tools for improving website performance, Artificial Intelligence (AI) helps businesses to deliver faster, more intuitive, and more engaging experiences through advanced personalisation, search, security, and analytics. In 2025, AI’s impact has expanded dramatically including emerging challenges, with changes in user behaviour, AI-driven search, and new security risks resulting in website owners needing a modern, strategic approach. This guide explains how AI improves website performance, where it delivers the strongest results, and what businesses should anticipate for the future.
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Upgrading to Umbraco 17: a strategic investment for your business
Used and trusted by both developers and marketers, Umbraco offers a high level of customisability, with the latest long-term-supported (LTS) version (Umbraco 17) currently scheduled for release in November 2025. Featuring improved performance and developer tooling, alongside support for the latest .NET versions, Umbraco 17 offers a number of benefits including enhanced security, streamlined workflows, and improved scalability.
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How to avoid website project horror stories!
Maybe you've been there before, maybe this is your first time creating a website. We have seen website projects at all stages turn from dreams into nightmares very easily, often being the ones at the other end helping our soon to be clients put it back on the right path.
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Exploring the benefits of Umbraco 17: a leap forward in CMS flexibility and performance
Umbraco has long held the reputation as a flexible, developer‑friendly content management system (CMS) and with the release of Umbraco 17 scheduled for November 2025, the platform is continuing to evolve. Umbraco 17 will be the next Long‑Term Support (LTS) version, aligned with the upcoming .NET 10 LTS release, and is expected to include enhancements in performance, developer experience, and content workflow modernisation.
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Website builders vs bespoke: which is right for your business?
In a digital-first world, a company’s website (and its overall effectiveness) is of paramount importance, serving as both the first impression and initial introduction to a brand. Traditionally built from the ground up by experienced developers, website creation has become increasingly accessible, primarily due to the rise of website builders such as Squarespace, Wix, Weebly, and Webflow, These platforms offer powerful tools, sleek templates, and rapid setup options, without the need for direct developer involvement. However, for businesses with more complex or unique requirements, they can be limiting, with many instead opting for bespoke development tailored to the specific project goals, workflows, and user experience. This blog outlines the pros and cons of each –off-the-shelf website builders vs bespoke development.
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How to spot a text message, iMessage or WhatsApp scam
Top 6 red flags for suspicious text messages
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Benefits of team building away days
We were delighted to welcome South West HR consultants, Rise HR, for a for a training day
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