Freeman Homes

Redesign and development of multiple websites for Freeman Homes

Freeman Homes

Launched in 1999 Freeman Homes is the largest division of MF Freeman Ltd - a respected construction company that, over 40 years, has gained an enviable reputation for quality workmanship.

The challenge
16i were approached to tender for the design and development of new websites for two of MF Freeman’s divisions: Retirement Living and Freeman Homes.
Following a successful pitch process; detailed wireframes were prepared in order to map out the user journey and plan all the assets required. A key requirement was an interactive map, displaying the various plots matched against the house type with indicators of the property status. It was important to identify the target markets and user personas, so the website design was sensitive to each of their requirements.
Key features/customisations
The developments also required vanity URLs such that easy access from on-location signage could immediately direct interested parties to the chosen development landing page within the main website. This provided an ideal opportunity to track via Google Analytics to monitor traffic sources and relevancy of site visitors.

“16i created our new Freeman Homes & Retirement Living website and we have been delighted with the end result, so much so that they have now started work on a second website for us for our corporate division MF Freeman! They are always very quick to respond and nothing is too much trouble. 16 are a pleasure to work with and we would have no hesitation in recommending them to anyone who is looking for a professional, friendly and high quality service.”

Jo Stewart, Marketing ExecutiveMF Freeman Group