Morgan AM

Improving Morgan AM's digital presence with the build of multilingual websites

Morgan AM

Morgan Advanced Materials’ Electrical Carbon business specialises in designing and manufacturing high performance carbon products and systems for electrical and specialty graphite applications.

The challenge

Morgan AM approached 16i to build a number of multilingual websites for their different European divisions, including but not limited to the UK, France, Germany, Spain, and Italy.

Beginning with the UK, 16i developed 10 responsive websites, each with their own CMS space to allow for easy and efficient updates. It was important to Morgan AM that their customers should be able to access and download useful information, such as product brochures. With this in mind, 16i implemented modules ensuring related resources could be downloaded throughout the websites.
Key features/customisations
Following the success of the initial European websites, further countries including China, India, and Turkey have also now been developed.