Our latest industry insights and updates from the studio.
For us what we do goes beyond just being able to do. We want to share our expert insights to help inform your innovation; inspiring aspirations and keeping you apprised of the latest updates from us and the digital industry.

Roles and responsibilities in software development
16i consists of a cross-functional team made up of various roles and specialisations. This blog looks at the key responsibilities of each.
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Five website mistakes to avoid
It has never been more important to ensure that your website provides users with an easy, efficient experience. We have outlined 5 of the most annoying website mistakes to avoid when designing a website.
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Should your responsive strategy be desktop or mobile-first?
When approaching your project, the designer may ask whether you would like the responsive strategy to be desktop or mobile-first. This simply relates to whether the designs are to be initially created for desktop and scaled down, or vice-versa.
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The benefits of using one design concept
When designing a website, most designers will use the Rule of Three process, whereby they will produce 3 different design concepts for clients to review and choose their favourite.
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What is the difference between design, front end, and back end development?
The front end relates to everything you physically see on a webpage, and the back end relates to the clever ‘behind the scenes’ mechanics
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The six steps of bespoke software development
They allow quality to triumph over quantity and is why more and more companies are choosing to install bespoke software.
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Advantages of designing and developing bespoke software solutions
Using bespoke software can make running a business more efficient and flexible.
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Does the fold still exist?
The fold is a contentious subject amongst web developers. Once a concept deemed canon, it’s now up for debate.
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